Adobe adds data-science muscle to its cloud services

Finding insights in an ocean of data has become one of today’s most pressing business challenges, and software vendors are rushing to help. The latest is Adobe, which has added a host of algorithms in its cloud services to help uncover patterns and put them to work.

Adobe’s Creative, Document and Marketing Cloud services already use data science to help customers hone their message to customers, and the algorithms announced Wednesday add more capabilities.

In the Marketing Cloud, for instance, a new auto-allocate capability billed as a “content traffic cop” helps marketers identify the best offers, messaging and creative materials for engaging with customers. An online retailer could use it to determine that a particular promotional video is driving the most purchases, and automatically push that video to more online visitors even as it tests other content.

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