Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
One way of achieving this noble goal is to appear, well, more noble.
If your experience is more pleasurable, the quaint thought process goes, you’ll want to spend more money.
Last week, however, McDonald’s climbed the mountain to veritable poshness.
Naturally, this happened in the home of posh, the (Dis)United Kingdom.
Here was a McDonald’s with white-gloved butlers. It also enjoyed fancy tableware and candelabra. Red velvet abounded.
And of course you needed a reservation.
This attempt at taste was inspired by a snooty British TV personality named Mark Vandelli.
Here he is in this Haute McDonald’s.
Please believe me, he really is snooty.
Why was McDonald’s pushing the boat out so far toward an exotic island of luxury?
Though this was a one-night-only affair, it isn’t even the first time a McDonald’s has required reservations.
This is merely the latest drift toward competing with the likes of Shake Shack, where quality of food and customer experience are rather significant.
But will there ever come a day when you have to make a reservation to get your Big Mac?
That would, indeed, be a very strange day.