Tinder ads tease Diesel fashion models as possible ‘matches’



Swipe right, swipe left, swipe Diesel?

Tinder launched its first ever fashion advertorial with Diesel’s fall/winter 2015 campaign, on Monday. This roll-out marks Tinder’s first ad campaign with a fashion brand

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Called “Decoded by Diesel,” the brand created unique 15-second video ads specially for the mobile matchmaking service, with models playfully portrayed as possible matches

“Tinder is the ultimate global ‘people discovery’ app,” said Nicola Formichetti, Diesel’s artistic director, to Mashable. “The newest [Diesel] campaign is all about communicating and making a very personal connection with one another.” Read more…

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