Why Dropbox dropped Amazon’s cloud

Amazon just got dumped by DropBox.

At first it seemed the relationship would last forever. A rapidly growing cloud storage startup relies on Amazon Web Services’ cloud for most of its infrastructure needs, allowing Dropbox’s engineers to focus on its product and not investing in costly infrastructure to run it.

But DropBox has decided it would rather be single. The company announced in a blog post this week that it would build up its own infrastructure stack and move mostly off of AWS.

Could this be a sign that as companies grow their cloud that it could be more efficient to build their own cloud? If so, what is that cut-off point where its more efficient to not use the public cloud?

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