Google has a new logo. And a new house typeface. Plus some bouncing dots. It scales better for differently-sized screens, we’re told.

Mathematically pure, childishly simple, playful, magic, snappy — these are the designery words used to describe the new visual identity of the Alphabet subsidiary. Cool story, bro.

Apparently, this is big news. Well, it’s been top of the Google News page for almost a day (so make of that what you will).

Of course, people hate change. So cue the howling, raging and gnashing of teeth.

In IT Blogwatch, bloggers wonder where their cheese moved to. Not to mention: Smoke On The Water vs. Temperature vs. S.A.X... 

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